Proprietary Waterfront Targeting Intelligence

WatersEdge
By SignalloomAI

Every waterfront property. Every owner name. Every lot size. Pre-qualified before the first call is made. WatersEdge is the data platform that makes every other dealer in your territory look like they're fishing with a pole.

65,639
Waterfront Records
73+
Lakes Profiled
4
States Covered
$0
Ad Spend Required
The Problem

Outdoor service is broken.
The data tells you exactly where to fish.

Most dealers are working from phone books, gut instinct, and "I'll know it when I see it." WatersEdge works differently.

Cold Calling Randomly

Pulling a list of waterfront properties and guessing which ones need a dock service, a lift, or a rebuild. First calls are cold. Conversion is low. Time is wasted.

No Ownership Data

Standard property databases don't confirm owner-occupancy, purchase recency, or lot size. You call a property manager's number and leave a message for someone who doesn't live there.

Named, Verified, Ranked Prospects

Every record in WatersEdge is owner-occupied, cross-referenced by name and address, scored by purchase recency and property value. Brent calls warm - not cold.

The Directory Compounding Effect

When WatersEdge publishes a waterfront directory for a territory, search engines index it. "Lake Pend Orielle boat lifts" shows the operator's name - before any competitor.

How It Works

Four steps from data to closed deal.

WatersEdge isn't a lead list. It's an operational system - data, routing, quoting, and follow-up all connected.

1

Territory Sweep

Every waterfront lot in your zone is pulled, cleaned, and enriched. Owner names, lot sizes, assessed values, purchase history.

2

ICP Scoring

Records ranked by lot size, property value, owner-occupancy, and recency. Start with the highest-probability prospects.

3

Quote + Route

BASTA gravity lock or

4

Close + Measure

CRM tracks every stage. LoomProof tracks quote expiration. QB integration tracks revenue. Dashboard shows everything.

The Platform

Four tools. One operational system.

Each module works together - operators can start with just the pieces that matter most today.

ICP Target Ranking

Every waterfront property scored across four dimensions - ranked before the first call is made. Brent's team starts with the highest-probability prospects, not the lowest-hanging fruit they can find.

  • Lot size percentile x assessed value percentile
  • Owner-occupied bonus (1.15x) - no tenant delays
  • Purchase recency bonus (1.25x if within 2 years)
  • BASTA vs.
  • Full name, address, phone cross-reference ready
T
ICP Ranking Engine
65,639 records scored across 4 dimensions

Lift Matcher

Water depth and slope determine the right product. BASTA gravity lock for shallow-to-mid depth.

  • Water depth input (inches) + slope input (in/10ft)
  • BASTA recommended: depth 16" or slope 25%
  • Boat type (PWC, bass boat, cruiser, yacht) factored in
L
Lift Matcher
BASTA or

Quote Generator

A BASTA-only quote builder with running totals, accessory pricing, and a 14-day expiration clock. Every quote tracked in the CRM. LoomProof sends automated reminders before expiration - no quote dies quietly.

  • BASTA product line (PWC, 5K, canopy, full build)
  • Accessories: canopy top frame, touchless auto kit
  • Install complexity (standard $12K, complex +$4K)
  • 14-day quote expiration with live countdown
  • LoomProof reminders: 72hr, 48hr, 24hr before expiry
Q
Quote Generator
BASTA products - $30K to $50K deal sizes

Rep Dashboard

The operational heartbeat. Every quote, every follow-up, every closed deal - in one view. QB Online integration syncs revenue automatically. Per-quarter vs. prior year comparison. Top-20 follow-up queue ranked by urgency.

  • Running YTD revenue + quarterly breakdown
  • Active quotes with expiration countdown (LoomProof)
  • Top-20 follow-up queue per territory
  • Close rate % (quotes to closed)
  • QB Online OAuth 2.0 integration - zero duplicate entry
D
Rep Dashboard
YTD revenue, pipeline, close rate, follow-up queue
Territory

Zone expansion roadmap - three states, growing.

Each zone gets a dedicated WatersEdge operator with territory-specific scoring, CRM, and dashboard. The platform scales with the network.

Live - Zone 1

Inland Northwest

Operator: Rep 1 - Brent Partridge
8,238
Records
6
Lakes
97%
Owner-Occ
Q3 2026 - Zone 2

Montana

Operator: Rep 2 - Open
17,899
Records
24
Lakes
Flathead
Top Lake
Q3 2026 - Zone 3

Arizona

Operator: Rep 3 - Bryce / TBD
15,524
Records
16
Lakes
Havasu
Top Lake

LoomProof - Quote Expiration Intelligence

Every quote in the system has a live countdown clock. Automated reminders via email and SMS at 72hr, 48hr, and 24hr before expiration - so the pipeline never goes cold from silence.

Q
Quote Sent
14-day clock starts
-
!
72hr Warning
LoomProof auto-reminder
-
!!
24hr Critical
Final follow-up trigger
-
X
Accept / Expire
CRM status updated
The Operator Model

You're not buying software.
You're buying a position in a network.

WatersEdge operators are zone partners - with territory rights, data tooling, and a growing network of other operators working the same playbook.

Traves Brady has generated $75M+ in revenues across four major books of business - three of which continue to generate revenue today. He built P.S.S. Urology from zero to $7M ARR and advises two medical device companies. WatersEdge is the application of that operating discipline to outdoor service verticals.

Every WatersEdge operator gets the same data advantage, the same operational tooling, and the same playbook - adapted to their specific territory and product mix.

  • Proprietary waterfront targeting database - your territory, pre-loaded
  • ICP scoring with BASTA/
  • CRM with full prospect to quote to accept to order pipeline
  • Quote generator with LoomProof expiration tracking
  • Per-rep operational dashboard (Phase 2 on partnership activation)
  • QuickBooks Online integration - revenue without duplicate entry
  • Directory publishing strategy - organic search compounding over time
  • Network-wide expansion support as new zones come online
TB
Traves Brady
Founder & CEO - SignalloomAI
20-year medical device sales leader with $75M+ in career revenues. Built and operated four successful books of business - three sustaining to this day. Advisor to Talos Biotech. WatersEdge is the operator-layer play for outdoor service verticals.
Operational Intelligence

LoomProof - the expiration engine that keeps your pipeline alive.

Every quote has a clock. LoomProof makes sure you never miss it.

Manual follow-up is the most expensive thing a salesperson does wrong. LoomProof turns quote expiration into an automated intelligence system - so time is spent selling, not reminding yourself to follow up.

T
14-day countdown per quote
@
Automated email reminders
S
SMS alerts at 72hr / 48hr / 24hr
R
CRM status auto-updates
11d 14:23:07
Time until Quote #Q-0042 expires - $48,000
Amanda Klauenberg - Priest Lake, ID
Follow-up triggered - LoomProof alert sent
Ready to operate?

See WatersEdge in action.
Then let's talk.

Brent's live demo covers the full operator stack - territory data, ICP scoring, lift matching, quote generation, CRM pipeline, and the Phase 2 dashboard preview. 45 minutes. No slides. Just the platform.

WatersEdge - By SignalloomAI