Every waterfront property. Every owner name. Every lot size. Pre-qualified before the first call is made. WatersEdge is the data platform that makes every other dealer in your territory look like they're fishing with a pole.
Most dealers are working from phone books, gut instinct, and "I'll know it when I see it." WatersEdge works differently.
Pulling a list of waterfront properties and guessing which ones need a dock service, a lift, or a rebuild. First calls are cold. Conversion is low. Time is wasted.
Standard property databases don't confirm owner-occupancy, purchase recency, or lot size. You call a property manager's number and leave a message for someone who doesn't live there.
Every record in WatersEdge is owner-occupied, cross-referenced by name and address, scored by purchase recency and property value. Brent calls warm - not cold.
When WatersEdge publishes a waterfront directory for a territory, search engines index it. "Lake Pend Orielle boat lifts" shows the operator's name - before any competitor.
WatersEdge isn't a lead list. It's an operational system - data, routing, quoting, and follow-up all connected.
Every waterfront lot in your zone is pulled, cleaned, and enriched. Owner names, lot sizes, assessed values, purchase history.
Records ranked by lot size, property value, owner-occupancy, and recency. Start with the highest-probability prospects.
BASTA gravity lock or
CRM tracks every stage. LoomProof tracks quote expiration. QB integration tracks revenue. Dashboard shows everything.
Each module works together - operators can start with just the pieces that matter most today.
Every waterfront property scored across four dimensions - ranked before the first call is made. Brent's team starts with the highest-probability prospects, not the lowest-hanging fruit they can find.
Water depth and slope determine the right product. BASTA gravity lock for shallow-to-mid depth.
A BASTA-only quote builder with running totals, accessory pricing, and a 14-day expiration clock. Every quote tracked in the CRM. LoomProof sends automated reminders before expiration - no quote dies quietly.
The operational heartbeat. Every quote, every follow-up, every closed deal - in one view. QB Online integration syncs revenue automatically. Per-quarter vs. prior year comparison. Top-20 follow-up queue ranked by urgency.
Each zone gets a dedicated WatersEdge operator with territory-specific scoring, CRM, and dashboard. The platform scales with the network.
Every quote in the system has a live countdown clock. Automated reminders via email and SMS at 72hr, 48hr, and 24hr before expiration - so the pipeline never goes cold from silence.
WatersEdge operators are zone partners - with territory rights, data tooling, and a growing network of other operators working the same playbook.
Traves Brady has generated $75M+ in revenues across four major books of business - three of which continue to generate revenue today. He built P.S.S. Urology from zero to $7M ARR and advises two medical device companies. WatersEdge is the application of that operating discipline to outdoor service verticals.
Every WatersEdge operator gets the same data advantage, the same operational tooling, and the same playbook - adapted to their specific territory and product mix.
Manual follow-up is the most expensive thing a salesperson does wrong. LoomProof turns quote expiration into an automated intelligence system - so time is spent selling, not reminding yourself to follow up.
Brent's live demo covers the full operator stack - territory data, ICP scoring, lift matching, quote generation, CRM pipeline, and the Phase 2 dashboard preview. 45 minutes. No slides. Just the platform.