WatersEdge
By SignalloomAI
Proprietary Waterfront Targeting Intelligence
Live Platform
🏠 Territory Overview
📍 Zone 1: Inland NW
🎯 ICP & Ranking
⚙️ Lift Matcher
💼 CRM Pipeline
📄 Quote Generator
📊 Impact Analysis
🚀 Dashboard Preview Phase 2
🗺️ Zone Expansion
65,639
Territory Records
All zones, 73 lakes
3
Active Zones
1 Live + 2 Expanding
73
Lakes Profiled
MT · ID · WA · AZ
1
Operators Active
Zone 1 — Inland NW
🗺️ Territory Map
State Coverage
Montana 24 lakes
N. Idaho 6 lakes
C. & E. Washington 27 lakes
Arizona 16 lakes
🧭 Zone Architecture
Zone 1 — Inland NW
Operator: Rep 1 (Brent Partridge)
6
Lakes
8,238
Records
Active
Status
Zone 2 — Montana
Operator: Rep 2 (Open)
24
Lakes
17,899
Records
Expanding
Status
Zone 3 — Arizona
Operator: Rep 3 (Bryce / TBD)
16
Lakes
15,524
Records
Expanding
Status
Lakes by State — Full Inventory
Montana — 24 Lakes
Bitterroot L. 525
Cabinet L. 1,000
Canyon Ferry 2,985
Earthquake L. 380
Ennis L. 392
Flathead L. 5,000
Fort Peck 1,534
Hauser L. 1,000
Hebgen L. 380
Hungry Horse 256
Lake Helena 1,000
Lake McDonald 37
Noxon Lakes 117
Swan L. 1,000
Thompson L. 748
Whitefish L. 1,500
Yaak River 45
N. Idaho — 6 Lakes
Hayden L. 1,500
Lake Coeur d'Alene 2,000
Lake Pend Orielle 2,309
Priest L. 1,429
Spirit L. 1,000
Arizona — 16 Lakes
Apache L. 1,000
Bartlett L. 1,500
Canyon L. 1,000
Goldwater L. 1,000
Horseshoe L. 1,000
Lake Havasu 2,500
Lake Mohave 2,000
Lake Pleasant 2,000
Patagonia L. 399
Saguaro L. 1,500
Theodore Roosevelt L. 497
Zone 1 — Inland Northwest
Rep 1 (Brent Partridge)
Sandpoint, ID — Priority waterfront territory covering 6 major lakes
6
Lakes in Zone
8,238
Total Records
1,429
Priest Lake (Top)
195
BASTA-Eligible
Zone 1 Lake Breakdown
LakeRecordsBASTA Zone
Lake Pend Orielle2,309✓ Eligible
Lake Coeur d'Alene2,000✓ Eligible
Priest Lake1,429✓ Eligible
Hayden Lake1,500✓ Eligible
Spirit Lake1,000✓ Eligible
Athol ( Hayden / Area)—✓ Eligible
Depth & BASTA Coverage

Priest Lake: avg. depth >16" — BASTA recommended for most docks. Gravity lock ideal for seasonal variation.

Lake Pend Orielle: avg. depth >16". Deep-water PWC lifts recommended. BASTA with extended cylinders.

Spirit Lake: avg. depth <16". Standard BASTA coverage — no floating required for 95%+ of docks.

Hayden Lake / CoDA: avg. depth >16". BASTA 5,000 lb offset cylinder recommended.

Floating/Pontoon: ~3-5% of Zone 1 docks require "panel">

Rep 1 Territory Notes

Zone 1 covers the Northern Idaho panhandle — the highest concentration of premium waterfront property in the Pacific Northwest. Average assessed value: $590K-$938K. Average lot size: 435,000-1,219,680 sqft. Owner-occupied rate: 97%+. Average sale price: $400K-$700K.

This is Brent's home territory — he knows every lake personally. The WatersEdge data gives his team warm, named, verified prospects instead of cold calling into a phone book. First contact is pre-qualified, pre-qualified by name, address, and property profile.

65,639
Total Prospects
All 4 states
195
Zone 1 ICP Hits
BASTA-eligible, scored
97%
Owner-Occupied Rate
All sweeps
4
Scoring Factors
Lot · Value · Occupancy · Recency
Top 25 Prospects — Zone 1 Inland NW
#ScoreOwnerAddressLakeLot SizeAssessed ValueRecency

🎯 How ICP Scoring Works

Every record is scored across four dimensions:

  • Lot Size Percentile — larger lots = more dock = more lift opportunity
  • Assessed Value Percentile — higher-value properties = premium lift products
  • Owner Occupied (1.15x) — owner-occupied waterfront = direct purchase decision, no tenant delays
  • Recency Bonus — 1.25x if purchased within 2yr, 1.15x within 5yr, 1.05x within 10yr

📊 Scoring Formula

Records with null lotSize or null ownerOccupied are excluded. 97% of sweeps pass quality filter.

score = lotPct × valuePct × occBonus × recencyBonus

ownerOccupied → 1.15×
purchase <2yr → 1.25×
purchase <5yr → 1.15×
purchase <10yr → 1.05×
BASTA
Gravity Lock — Primary
16-yr warranty · No power required
"stat-label">Floating / Pontoon — Partner
>16" depth or >25% slope
Water Depth Input
Recommendation
⚙️
Enter depth + slope to check BASTA eligibility
BASTA vs. "panel-body">

BASTA — Gravity Lock

Boat stays up because gravity mechanically captures the load at the natural resting state. Nothing to fail. Nothing to maintain. Nothing to power.

  • 16-year full warranty
  • No hydraulic power required
  • Shallow water: 12" (PWC) / 16" (5,000 lb)
  • Covers 95%+ of Zone 1 docks
  • Failure mode: boat stays up (gravity)

" depth) or steep slopes (>25% grade) where BASTA can't reach. Routed to "pitch-list">
  • Partner referral — Brent earns 20% referral credit
  • For >16" water depth
  • For >25% slope situations
  • "tab-pane" id="tab-crm">
    195
    Active Prospects
    Zone 1 — ranked + contacted
    12
    Quotes Sent
    This quarter
    3
    Active Deals
    $42K-$50K range
    25%
    Win Rate
    Quotes → Closed
    195
    Prospects
    47
    Contacted
    24%
    18
    Qualified
    38%
    12
    Quote Sent
    67%
    3
    Closed Won
    25%
    Active Pipeline — Zone 1
    OwnerPropertyLakeStageEst. ValueFollow-Up
    Ernie Brandt 577 E Shingle Mill Rd, Sandpoint Lake Pend Orielle Quote Sent $42,000 📅 Overdue 3d
    Amanda Klauenberg 303 Arden Dr, Priest River Priest Lake Qualified $48,000 📅 Due today
    Jim Grissom 3935 E Brunner Rd, Athol Athol Qualified $44,500 📅 Due in 4d

    • Quote Generator — BASTA Products
    Quote Output
    Quote Summary — BASTA 5,000 lb
    BASTA 5,000 lb Offset Cylinder$18,500
    Standard Installation$12,000
    Subtotal$30,500
    Accessories (None)—
    Total$30,500
    ⏱️ Quote expires in
    14 days

    Quote expires in 14 days. LoomProof sends automated reminders at 72hr, 48hr, and 24hr before expiration.

    Deal Size Ladder
    Canopy Top Frame
    $30–35K
    Full Build + Touchless ⭐
    $40–45K
    Default recommendation
    10K + Premium Package
    $50K
    Install Fee (default)
    $12K
    Standard complexity
    65,639
    Total Waterfront Records
    All 73 lakes
    $42K–50K
    Avg. Deal Size
    BASTA + Install
    ~2.5%
    Close Rate (Target)
    Realistic pipeline conversion
    ~1,641
    Est. Total Deals
    At 2.5% of 65,639
    Market Penetration — Zone 1 (ID)
    LakeRecordsEst. Deals (2.5%)Revenue @ $42K avg
    Lake Pend Orielle2,309~58~$2.4M
    Lake Coeur d'Alene2,000~50~$2.1M
    Priest Lake1,429~36~$1.5M
    Hayden Lake1,500~38~$1.6M
    Spirit Lake1,000~25~$1.1M
    Zone 1 Total Revenue Potential: ~$9M+
    At 2.5% close rate and $42K average deal size across Inland NW lakes.
    Revenue Scenarios — Full Territory
    ZoneRecordsEst. DealsRevenue @ $42K
    Zone 1 — ID8,238~206~$8.7M
    Zone 2 — MT17,899~447~$18.8M
    Zone 3 — AZ15,524~388~$16.3M
    WA — C. & E.23,978~599~$25.2M
    Total Territory Potential: ~$69M+
    All 4 states, 73 lakes, 65,639 records at 2.5% close rate × $42K avg
    ⏱️

    LoomProof — Automated Quote Expiration Tracking

    Every quote in the system has a live countdown clock. LoomProof sends automated reminders at 72hr, 48hr, and 24hr before expiration — via email and SMS. No manual follow-up needed. Brent's pipeline stays warm without administrative overhead.

    Phase 2 — Activated on Partnership
    Rep 1 Operational Dashboard
    Mission-control view for Brent's business — at a glance, real-time.
    $127,500
    YTD Revenue
    3
    Deals Closed
    12
    Quotes Active
    47%
    Close Rate
    $47,200
    Avg. Deal Size
    +23%
    vs. Last Quarter
    9
    Active Leads
    Q2 Target
    $150,000
    📬 Quote Expiration Monitor (LoomProof)
    ⏱️ Quote #Q-0042 — $48,000 (Amanda Klauenberg)
    2 days
    ⏱️ Quote #Q-0038 — $44,500 (Jim Grissom)
    7 days
    ⏱️ Quote #Q-0045 — $38,000 (TBD)
    14 days

    LoomProof sends auto-reminders at 72hr, 48hr, 24hr. Never lose a quote to silence.

    📈 Quarterly Revenue vs. Prior Year
    Q1 2026
    $42,500
    Q1 2025
    —
    Q2 2026
    $85,000
    Q2 2025
    $61,200
    Full Year 2026 (Running)
    $127,500
    ↑ 38% vs. prior year

    QB Online integration — revenue synced automatically. Quarter-by-quarter comparison with prior year, per territory, per product type.

    🔔 Top 20 Follow-Ups — Zone 1
    #OwnerLakeDays Since ContactLast ActionEst. ValueNext Step
    1Amanda KlauenbergPriest Lake0d (overdue)Quote Sent$48KFollow up today
    2Ernie BrandtLake Pend Orielle3d overdueQuote Sent$42KUrgent follow-up
    3Jim GrissomAthol4dQualified$44.5KSend quote
    Zone Expansion Roadmap
    Each new zone gets its own dedicated operator dashboard, territory scoring, and CRM. WatersEdge scales with the network.
    Live
    Zone 1 — Inland NW
    Rep 1: Brent Partridge
    8,238
    Records
    6
    Lakes
    Active
    Status
    Q3 2026
    Zone 2 — Montana
    Rep 2: Open
    17,899
    Records
    24
    Lakes
    Scoring
    Status
    Top lakes by score:
    Flathead L. (5,000), Canyon Ferry (2,985), Whitefish L. (1,500), Hauser L. (1,000)
    Q3 2026
    Zone 3 — Arizona
    Rep 3: Bryce / TBD
    15,524
    Records
    16
    Lakes
    Scoring
    Status
    Top lakes by score:
    Lake Havasu (2,500), Lake Mohave (2,000), Lake Pleasant (2,000), Saguaro L. (1,500)

    🗂️ Per-Territory Dashboard

    When each new zone signs on, they get their own branded dashboard view with their territory's data, ICP scores, and pipeline — pre-loaded and ready to operate within 48 hours.

    • Territory-specific prospect ranking
    • Lake-by-lake BASTA/"pitch-card">

      🔐 Parent Oversight Dashboard

      WatersEdge parent operators see the full network in aggregate — every zone, every rep, every revenue line — in a single view.

      • All-zone revenue rolling total
      • Zone-by-zone deal flow comparison
      • Network-wide keyword search estimates
      • Per-territory lead attribution
      • Custom reporting by zone, rep, or product type
    💡

    The Operator Model — What You're Buying Into

    You're not hiring a software customer. You're becoming an operator in a proprietary targeting network — with data, tooling, and a brand that no competitor can replicate because the underlying database is the moat. Brent is Zone 1. The question for you is: what zone do you want to operate?

    WatersEdge — By SignalloomAI | Proprietary Waterfront Targeting Intelligence
    Zone 1 (Inland NW) · Zone 2 (Montana) · Zone 3 (Arizona) · More Zones Coming