Prepared for Brent Partridge · Gotcha Covered Marine

Three projects. One digital presence that actually works.

Here's what we can build for Gotcha Covered Marine — a modern web presence, local SEO dominance, and a CRM-backed operations system that turns every inquiry into a booked installation.

$23,800 Full build (30% off) · milestone plan
$850/mo Ongoing management
12 weeks Full launch
What Your New Site Looks Like

The design we're proposing for Gotcha Covered.

Marine aesthetic. Mobile-first. Conversion-focused. Built for Inland Northwest boat owners — searching from the dock at Priest Lake, Lake Pend Oreille, Lake Chelan, or Flathead.

thegotchacovered.com
Services Boat Lifts Service Area About Contact
Inland Northwest's #1 Marine Cover & Lift Specialist

Boat Covers & Lifts
Built for Northern Idaho Lakes

Professional installation. 16-year warranty on lifts. Free in-person quotes.

Get a Free Quote View Our Work
◈

Boat Covers

Custom-fitted, all-weather protection for your vessel

⬆

Boat Lifts

Basta Premium — remote operation, 16-yr warranty

🔧

Installation

Full-service setup, maintenance & repair

Serving: Lake Chelan · Lake Pend Oreille · Coeur d'Alene · Priest Lake · Flathead · Lake Roosevelt · and all major Inland Northwest lakes

🎯 Be the first result when Inland Northwest boaters search "boat covers near me"

Start Your Free Quote →
The Roadmap

Three projects. Sequential. Connected.

Each phase builds on the last. Phase 1 gets you found. Phase 1A builds the site. Phase 2 gives you the operations infrastructure to run and grow. Phase 3 is the long-term asset.

1
SEO + Domain
SEO/AISO + Domain Capture
Project 1 · 2–3 weeks · One-time
Claim the keyword territory before anyone else does. Research what Priest Lake boat owners search, capture the matching domains, and build the local SEO foundation that makes you findable on day one of launch.
Primary keyword strategy for full Inland Northwest — Lake Chelan to Flathead to Priest Lake
Domain capture (priestlakeboatcovers.com etc.)
Google Business Profile optimization
Local schema markup + citation building
Technical SEO audit
Core Web Vitals baseline
$2,500 + domain costs (~$400-500/yr)
1A
Site Rebuild
Full-Site Rebuild
Project 1A · 6–8 weeks · One-time
Rebuild thegotchacovered.com with modern architecture — structured data, SEO-optimized, mobile-first — and integrate Basta Boat Lifts content from bastaboatlifts.com into the brand system. Built to convert, not just to exist.
Custom homepage + all service pages
Service area geo-pages for all Inland Northwest lakes + towns
Basta Boat Lifts product integration
JSON-LD structured data (LocalBusiness, Service, FAQ)
Quote request form → CRM pipeline
Security headers + ClankShield bot protection
Blog / resource hub (SEO content engine)
Mobile-first, Core Web Vitals compliant
$5,500 Gotcha Covered + Basta dealer content
2
Analytics + CRM
Analytics + CRM + Business Operations
Project 2 · 6–8 weeks · Setup + $850/mo ongoing
Convert your website from a brochure into a revenue machine. CRM tracks every lead from first inquiry through installation. Quoting system handles the full quote-to-accept workflow. Analytics dashboard gives you a real-time view of your business.
CRM setup — lead pipeline, contact management
Quote request → CRM auto-population
Quote template builder (covers, lifts, accessories)
Installation scheduling + job tracking
Google Analytics 4 full funnel setup
Looker Studio weekly dashboard
Call tracking (which keywords produce calls)
Ongoing: 2 blog posts/mo + SEO monitoring
$8,500 setup + $850/mo ongoing
3
Directory (Future)
Marine Services Directory
Project 3 · Separate SOW · TBD
Build a regional directory of marine services, boat dealers, marina services, and maintenance providers — serving the full Inland Northwest — Priest Lake, Coeur d'Alene, Lake Chelan, Flathead, Lake Roosevelt, and surrounding communities. Long-term defensible web asset. Lead generation engine. Revenue from featured provider slots.
30–50 service categories (covers, lifts, mechanics, etc.)
Geo-pages for all regional lakes + towns
Provider listing + claimed profiles + photo uploads
Featured provider slots per category/location
SEO-driven organic traffic engine
Revenue model: $99–$499/mo per featured slot
$17,500 build + ongoing maintenance TBD/mo
Project Timeline

12 weeks to full launch.

Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
Wk 10
Wk 11
Wk 12
P1: SEO Audit
& Domain
P1: Local SEO
Foundation
P1A: Design
& Build
P1A: Launch
& Optimize
P2: CRM
Setup
P2: Dashboard
& Analytics
P2: Full
Ops Live

P3 (Directory) is separate — kicks off after Phase 1A + 2 are live and generating data.

Investment Summary

What's the total cost?

Project Investment Type
Project 1 — SEO/AISO + Domain Capture $2,500 One-time build
Project 1A — Full-Site Rebuild (Gotcha Covered + Basta dealer content) $5,500 One-time build
Project 2 — Analytics + CRM + Business Operations $8,500 One-time build
Project 3 — Marine Services Directory $17,500 One-time build
Domain acquisition + year 1 renewals (est.) ~$800 Annual
All 4 projects — combined total (builds only) $34,000 + domain costs
★ 30% discount — pay all 4 upfront $23,800 save $10,200
Milestone payment plan (with 30% discount) $7,500 deposit to start
+ $5,000 at Project 1 completion + $5,000 Phase 1
+ $5,000 at Project 1A launch + $5,000 Phase 1A
+ $6,300 at Project 2 launch + $6,300 Phase 2
Remaining balance at Project 3 launch $0 Balanced
Project 2 — Monthly management (ongoing) $850/mo Monthly
What's Included in $850/mo

Ongoing management + optimization

Monthly SEO content (2 posts) ✓
Google Search Console monitoring ✓
Weekly Looker Studio dashboard ✓
CRM pipeline maintenance ✓
Lead follow-up sequence management ✓
Site uptime monitoring + security ✓
Quarterly strategy review Add-on
You also cover: domain purchases, Google Ads spend (if desired), any advertising.
Local SEO — What You're Going After

When someone across the Inland Northwest searches...

Keyword targets

"boat covers priest lake" Position #1
"boat lifts northern idaho" Position #1
"boat lift installation priest lake" Position #1
"marina boat covers near me" Top 3

Regional lake coverage

"boat covers coolin id" Position #1
"boat lifts nordman id" Position #1
"lake pend oreille boat lifts" Position #1
"dock boat covers sandpoint" Top 3
No local competitor is doing this. The market is underserved online. First-mover SEO advantage is available right now — especially for a locally rooted, established business with a service area that spans multiple lakes.
Project 2 — What You're Getting

Your CRM-backed business operations.

Every inquiry goes into the CRM. Every quote gets tracked. Every installation gets scheduled. You see your whole pipeline in one dashboard.

📊 Lead Pipeline Dashboard
New inquiry → CRM auto-populated with source, page, timestamp
Lead scoring — hot, warm, cold — based on service type + location
Automated follow-up sequences (3-day, 7-day reminders)
Quote status: Sent → Viewed → Accepted → Scheduled → Complete
Weekly report: leads, conversions, revenue, backlog
📝 Quoting + Proposal System
Template-based quotes — covers by size, lifts by model, accessories
Version control — quote v1, v2, etc. with timestamps
PDF export — branded, professional, client-ready
Acceptance workflow — client accepts → job moves to installation
Photo documentation + job notes in CRM record
📅 Installation Scheduling
Calendar integration — Google Calendar or Calendly
Job status pipeline: Measured → Ordered → Scheduled → Complete
Customer SMS/email reminder before installation day
Post-install follow-up — satisfaction check + review request
Installation backlog view — know your capacity weeks out
📈 Analytics Dashboard
Looker Studio — live dashboard: sessions, leads, consultations, signed
Channel attribution — which source produces which lead quality
Call tracking — which keywords generate phone calls
Monthly SEO report — rankings, CTR, content performance
Revenue per service category — know what's driving your business
Ready to start?

Let's build this for Gotcha Covered Marine.

Here's the next step: Fill out the 5-minute client questionnaire (Exhibit A in the SOW), send it back, and we get started. The SOW is ready to sign.

Email to Get Started → Call or text: 509-999-3107

Next step:

1. Review this proposal with Brent. 2. He fills out the Client Questionnaire (Exhibit A). 3. We sign the SOW. 4. Project 1 begins within 5 business days.

Signal Loom AI · AIM Elemental Group · Traves Brady · 509-999-3107 · Traves@signalloomai.com